Formula vs Breast Milk Part II

I wrote about my thought and experience on the above subject here and I always know this - I were one of those mothers who spent alot on the best formula before I decided they are all the same.

Let us preface what we want to share with you with this- We are in no way endorsing formula over breastfeeding; however, we have learned that many moms are unnecessarily paying more for formula when they choose to bottle feed because of unfair advertising. We thought this information was important enough to share with you and hopefully your readers.


In a landmark federal court case, a jury verdict confirmed that Mead Johnson, the maker of Enfamil LIPIL Infant Formula, has engaged in false advertising by stating that store brand-infant formulas sold at Walmart, Target, CVS, Walgreens and other retailers, do not provide the same nutritional benefits as Enfamil.


The jury found that Enfamil advertisements were false and misleading, especially since store- brand formulas have the same nutrients at the same levels as Enfamil. In the process, they have exposed the truth about infant formula: store-brand infant formulas are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands like Enfamil. Buying a heavily marketed formula from a big pharmaceutical company does not get you any closer to breast milk.


So what does this mean to Moms? It means they could have been saving up to $600 a year by using store brand formulas, which cost half as much as Enfamil LIPIL and other national brands.


We want to be very clear that by sending you this information MomSelect is not suggesting that formula feeding is the best available option for infant nutrition; breast milk is best for babies. We just want moms to know that they don't have to spend money unnecessarily

Full story is extracted from here and here